Google Ads Management
Eliza Kay Midwife
Midwife
Columbus, Ohio, USA
Eliza Kay
"Emma has saved me many hours in trying to figure out how to run my google ads myself.
I’m a midwife with a busy life outside of my practice and searching for the how/when/whys of how to do things was starting to become overwhelming.
Hiring Emma to handle my google ads account has been a positive return on investment. I have a low budget to be used in Google and Emma never said it was impossible and was able to get my website in front of the correct clients. In a year of working together I’m booked out to when people first find out they are pregnant and turning away clients because I don’t have space.
She has followed up with monthly check ins and answered all my questions along the way."
The Marketing Goal
When I first started speaking with Eliza, she was in her first year of business and working to completely fill her calendar for the coming months as she was building the word of mouth side of the business.
Eliza was looking for an improved search ranking and for Google ads, to get more eyes on her website. I recommended I run the ads, and make any changes needed for optimisation as we go, which would, in turn, help with SEO.
Ads Management
I worked to grow the search visibility of Eliza’s website through ads and SEO. She quickly booked her schedule up, allowing her to grow a consistent clientele.
After working with Eliza for a short time, we lowered her spend, to retain a consistent level of awareness and show up for those searching further in the future, but keep that cost per click reasonable.
Marketing Results
$100
monthly ad budget
$3.84
avg cost per click
$15.63
avg cost per conversion
Would you love to have these results in your business?
Let's talk about how we can make an impactful shift for your business, across your advertising.